Shot under the direction of three-time Oscar-nominated cinematographer Wally Pfister, the spot will air during the fourth quarter of the game, and that sure doesn’t come cheap: The NY Daily News says a commercial half that long is likely to cost $2.5 to $2.8 million this year on Super Sunday.Beyoncé will also be among those taking part in the new version of the charity song “We Are The World” to raise money for earthquake victims in Haiti, along with singers Barbra Streisand, Celine Dion and Natalie Cole and hip-hop artists Kanye West and Wyclef Jean, who was born in Haiti. Under the direction of Quincy Jones, who produced the original, and singer Lionel Richie, who co-wrote the single with the late Michael Jackson
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Beyoncé in forthcoming 60-second Super Bowl commercial (Video preview)Beyoncé in forthcoming 60-second Super Bowl commercial (Video preview)
Shot under the direction of three-time Oscar-nominated cinematographer Wally Pfister, the spot will air during the fourth quarter of the game, and that sure doesn’t come cheap: The NY Daily News says a commercial half that long is likely to cost $2.5 to $2.8 million this year on Super Sunday.Beyoncé will also be among those taking part in the new version of the charity song “We Are The World” to raise money for earthquake victims in Haiti, along with singers Barbra Streisand, Celine Dion and Natalie Cole and hip-hop artists Kanye West and Wyclef Jean, who was born in Haiti. Under the direction of Quincy Jones, who produced the original, and singer Lionel Richie, who co-wrote the single with the late Michael Jackson